The Bud Light Party
Bud Light took over the iconic Clift Hotel in San Francisco and turned it into a party for a weekend during Super Bowl 50.
In light of the 2016 Presidential election,
this activation was inspired by presidential campaign headquarters, featuring Amy Schumer and Seth Rogen as American political figures.
Complete with secret service, and a cryptograph guests were sent exploring throughout the hotel on a scavenger hunt to discover a number of different experiences.
Contributors
Agency | Mosaic North America
Julia Hummel
Khaleed Juma
Kaitland Hunter
Karl Chen
Nick Pilon
Izabela Melon