Break for great bread, uninterrupted.
Introducing a contemporary interpretation of the classic breadbox—an innovation that encourages disconnection in order to foster meaningful connections.
Credits: ACE Bakery
The brand was created to attract consumers interested in the hottest, newest tech.
The brand identity embodies a warm and approachable feel, complemented by the use of a geometric sans font. The font's subtle sharp edges add a touch of modernity, reflecting the nature of a tech appliance. In particular, the unique X serves as a powerful symbol, reinforcing the concept of blocking out unnecessary noise and distractions to prioritize what truly matters.
The packaging accentuates its straightforwardness and functionality, showcasing its capacity to block out unwanted sounds. By depicting a sound wave being silenced upon opening the packaging, it visually reinforces the connection between utilizing the product and actively choosing to eliminate distractions.
Credits: IAMSTATIC
Breadblox picked up over 35 million in free media, sold out in under two days, and received over 66 million impressions.
RGD Awards
SoGood Awards 2020
Contributors
Agency | Mosaic North America
VP Executive Creative Director: Jess Willis
Creative Director, Art Director: Jason Soucé
Associate Creative Director, Copywriter: Sasha Newton
Senior Designer: Julia Hummel
Project Manager: Jess Disipio, Danielle Castellino
Sr. Director: Chris Desjardins
Account Director: Shannon Robinson, Nicole Bakker
Director, PR & Influencer: Erin Del Giudice
Innovation Studio: Wondermakr
Producer: Alice Pelot
Production: Makers
Agency Producer: Julia Morris, Jess Parsons
Line Producer: Shayda Omidvar
Director: Brad Dworkin
CGI & Animation Studio: Iamstatic
Executive Producer: Andria Minott
Director/Partner: Ron Gervais
Animation Director: Dave Greene
Audio House: Toronto Sound
Partner/Post Production: Aaron Gaistman
Print Manufacturer: Godin Productions
Partner: Kevin Godin
Photography Studio: Westside
Photographer: Vicky Lam