For the hair prodogies.
L’Oreal’s Protégé Program is the coolest club to be apart of —
inherit a wealth of knowledge.
The Ask
CNC Agency came to me to develop a brand identity for a L’Oréal flagship event that would be held on National Hair Day in LA.
A two-day immersive experience inviting hair professionals and consumer influencers to broaden their understanding of L’Oréal’s Professional Products and level-up their hair content game — from the best in the business to drive brand advocacy and love.
From typography, to colour this identity was inspired by L’Oréal’s headquarters in Paris, Le Visionnaire 14 rue Royale. Where “Sections d’Art" sessions were held in 1949. This is where stylists helped stylists to learn the latest trends and how to meet customers' demands for them.
A “quiet luxury” aesthetic was born to represent the legacy, and the quality of this learning experience. The word mark features a thoughtful combination of typography to evoke a sophisticated varsity club feel, with Parisian influence.
Contributors
Client | L’Oréal Professional Products
Agency | CNC (Coffee N’ Clothes)
Julia Hummel
Brittney Burton
Molly Shapiro